About Us

We began with an intuitive understanding of what real homes wanted.

The name Mirrors by Nova came from our founder Nova Wilson, a central figure in British interior design who starred in the BBC’s hugely successful makeover series, Home Front. From her spare room, Nova began to sell the homeware her eager viewers would phone in to buy; pieces they wanted for their own homes but couldn’t find. As the business grew and new owners took the reins, letters would regularly arrive expressing excitement over the catalogue, from customers explaining how they’d retreat a while to take it all in on the day it arrived.

We are about the careful curation of useful yet unique high-quality product.

Based in Frome, Somerset, we continue with the same ethos from where we began, and over 20 years later, our customers still share their excitement when the catalogue lands in their homes. Small decorative accessories have since turned into furniture - and much more. We continue to travel far and wide and see hundreds of products, yet we only select a few so that every collection comes together with the same high standard of quality, function and style it always has.

 

We want our customers to enjoy comfortable homes that express who they are.

Coupling our passion for homeware with a timeless aesthetic is central to what we do. Our wish is that the homes and gardens of every kind of interior enthusiast can enjoy a harmonious look, inside and out – whatever their individual style. That’s why we carefully curate each new addition into our six distinct trend to inspire you as you shop. Seeing our pieces in your unique homes at #Mirrors by Nova is one of our favourite things.

We have seen a positive acceleration on our path to becoming a more responsible brand.

We have intensified our review of process. We are very aware that the journey to becoming a truly sustainable brand is long, but we believe we are firmly on the right path. An advisory board is in place dedicated to speed-up our use of sustainable materials and responsible practice both overseas and at home - and we aim to continue making positive strides over the next year.